Choosing a Good Domain Name

More than half of all new start up businesses in the were founded from home using the internet. It is important that these new organisations start out with the best chances for success. To create a thriving brand you should have a web address which has both impact and makes a long lasting impression. A good domain is short and snappy, conveys a message, is easy to remember and spell, contains the main keyword for search engines and for genuine visitors.

The domain name is one of the most crucial factors in search rank. Good domain names also ensure your clientelle can type your domain name into their browser, remember your domain name and tell others about your services. Keywords are the most important factor in choosing a domain name because they are important to search engines. You want to include the keywords your customers will use to find your business.

If you want to yield quality traffic from the search engines, using your main keyword as a part of your domain name is important. There are a number of keyword utilities that will help you come up with a term that works best for your domain. One such tool called ‘Good Keywords’ can be downloaded free and provides a reasonable  pole position with search metrics.

Try doing a whois lookup of the top 10 players for any popular search term. Pay detailed attention to the registration dates. I have seen a lot of evidence which suggests that the older a domain name is, the more dominant within the search engines that domain name grows, this regardless of the web host. It seems to suggest that the search engines trust further into domain names that have been active for a decade or more. It is possible to register old domain names by making use of a domain name aquisition specialist. Older domains are also good because they can have history behind them.

I recommend against against buying domain names from persons based on their age alone. Some older domains are being resold because they have been removed or have been part of spam schemes and those domains nothing compared to a brand new domain. Many would argue that the mature domain would truly only be of value if it had data and consistent links, but in addition if the content was always at least generally-related.

However, the age of the web sites with which a  web page is linked is not the only factor which affects the ranking of a web site. There are a dozen of other factors which affect the ranking of a site in the leading search engines like google. Utilizing the factors in a positive manner sets the successful web site apart from the ones with lower ranking.

A domain name registration usually costs around £10.00 per year per domain. And I epmphasize the importance that you aquire the domain name when you setup your web hosting account. This way you can perform both transactions within the same space.

Unfortunately a fair proportion of domain service businesses (even if you pay an annual fee for your domain name), make contractual clauses that prevent you from removing the name to another domain service companies. The terms of service should be scanned prior to domain name registration.

To conclude this information I advise you to spend some extra time working out the best domain name, rushing into a domain name purchase may result in a lot of wasted resources, financial and personal. To succeed in your online venture follow the steps I share here and you will rejoice as long as you remember.

Michael Hein manages a large portfolio of domain names for clients. We operate a fair domain registration policy and never assume ownership or tie people in with contractual stipulations. We also offer web hosting services combined with domain name registrations. Visit us here.

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